Too ridiculously true to be believed ?
Well, if you’ve read the news, apple’s employee , Gary Powell was drunk at a nearby pub ( Gourmet Haus Staudt ) and this lead him to misplace his iPhone. Amazingly , he forgot all about his iPhone and ended up with Gizmodo , a gadgets and technology blog .
Is this Apple’s marketing strategy to ‘misplace’ the item and make a BIG surprise for the world about its new yet-to-be-launched 4th Generation iPhone ?
No one knows . But what we know is that a leaked product will not be great for the world, because everyone knows about it before Apple OFFICIALLY launches it , but well, free advertising for apple, like what we’re doing it now !
Let’s get to the POINT. So, what does it has to do with
Well, another PR marketing strategy : Lufthansa has decided to send Gary Powell on a business flight back to Munich to get back his iPhone 4G (suspected ) , with Apple hunting on Gizmodo after knowing that the product was with them.
No mention of whether its 4G iPhone or what – it’s Gizmodo assumption about it , though its much different than normal 3G iPhone . View the letter
So,the story revolves around the lost apple product and just one incident will land you with free business flight to retrieve your item . How great will it be if it HAPPENS to YOU ? I’m sure you will be praying hard that you don’t get sacked by your company for losing its products.
Letter from Lufthansa to Gary Powell :
Credits : Lufthansa_USA TWITTER
Does this have to do with MARKETING SKILLS under the eyes of the MEDIA when this incident is such a BIG BOOMZ ?
A New Strategic advertising or the real interest to retrieve the lost item ? I believe the otherwise – Marketing and advertising , thanks to such a BIG carelessness .
What do you think ? Will you go for the free flight – if you’re the one in the hot soup right now or rather, will you still be the employee of the company till this moment ?
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